/* ============================================================
   4. Content sections
   ============================================================ */

/* ---------- Section header pattern ---------- */
.s-head {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
  align-items: end;
}
.s-head__label {
  grid-column: 1 / 4;
}
.s-head__title {
  grid-column: 4 / 13;
}
.s-head__title .display + .display {
  margin-top: 0.15em;
}
@media (max-width: 900px) {
  .s-head {
    display: block;
  }
  .s-head__label {
    margin-bottom: 2rem;
  }
}

/* ============================================================
   Impact strip — the layer that passes in front of the film
   ============================================================ */
.impact__title {
  max-width: 18ch;
}
#impact {
  /* Pulled back up over the last stretch of the film, which is still
     pinned there. --film-scroll was lengthened by the same amount, so this
     costs the page nothing in height. */
  margin-top: calc(var(--film-overlap) * -1);
  z-index: 2;
}
/* Nothing to pass in front of when the film is a stack of stills: the
   negative margin would eat a screen of real content instead. */
.film--static ~ #impact,
html.no-js #impact {
  margin-top: 0;
}
@media (prefers-reduced-motion: reduce) {
  #impact {
    margin-top: 0;
  }
}

.metrics {
  margin-top: clamp(3.5rem, 8vh, 6rem);
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  gap: 0;
  border-top: 1px solid var(--rule);
}
.metric {
  grid-column: span 2;
  padding: clamp(1.75rem, 3vw, 2.75rem) clamp(1rem, 2vw, 2rem)
    clamp(2rem, 4vw, 3.25rem) 0;
  border-bottom: 1px solid var(--rule);
  position: relative;
}
.metric + .metric::before {
  content: "";
  position: absolute;
  left: calc(clamp(1rem, 2vw, 2rem) * -1);
  top: 0;
  bottom: 0;
  width: 1px;
  background: var(--rule-soft);
}
/* Three per row, so the second row lines up under the first instead of
   re-flowing every time a metric is added or removed. */
.metric:nth-child(n + 2) {
  padding-left: clamp(1rem, 2vw, 2rem);
}
.metric:nth-child(3n + 1) {
  padding-left: 0;
}
.metric:nth-child(3n + 1)::before {
  display: none;
}
.metric__value {
  font-size: var(--fs-metric);
  line-height: 0.92;
  letter-spacing: -0.045em;
  font-weight: 500;
  font-variant-numeric: tabular-nums;
  display: block;
}
/* A word needs less size than a numeral to hold the same optical weight, and
   it has to clear the cell on one line — "Top Voice" at the full metric size
   would break in two and leave this cell taller than its neighbours. */
.metric--word .metric__value {
  font-size: clamp(2.5rem, 4.6vw, 4.75rem);
  letter-spacing: -0.038em;
}
.metric__label {
  margin-top: 1.1rem;
  color: var(--fg-2);
  font-size: 1rem;
  line-height: 1.45;
  max-width: 24ch;
  letter-spacing: -0.008em;
  /* Keeps a year or a single word off a line of its own. */
  text-wrap: pretty;
}

@media (max-width: 1080px) {
  .metrics {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .metric {
    grid-column: span 1;
  }
  /* Two per row now, so the column break moves from every third cell to
     every second one. These have to restate the three-up rules above, not
     just add to them. */
  .metric:nth-child(odd),
  .metric:nth-child(3n + 1) {
    padding-left: 0;
  }
  .metric:nth-child(even) {
    padding-left: clamp(1rem, 2vw, 2rem);
  }
  .metric:nth-child(odd)::before {
    display: none;
  }
  .metric:nth-child(even)::before {
    display: block;
  }
}
@media (max-width: 620px) {
  .metrics {
    grid-template-columns: 1fr;
  }
  /* One per row: every cell starts at the gutter. The nth-child selectors
     from the wider breakpoints outrank a bare `.metric`, so they have to be
     named here rather than merely overridden. */
  .metric,
  .metric:nth-child(even),
  .metric:nth-child(odd),
  .metric:nth-child(3n + 1) {
    grid-column: span 1;
    padding-left: 0;
  }
  .metric::before {
    display: none !important;
  }
}

/* ============================================================
   Thesis
   ============================================================ */
.thesis__title {
  max-width: 20ch;
}
.thesis__title .line-2 {
  color: var(--fg-2);
}
.layers {
  margin-top: clamp(4rem, 9vh, 7rem);
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: var(--col-gap);
  border-top: 1px solid var(--rule);
  padding-top: 2rem;
}
.layer__name {
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.22em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--blue-soft);
  margin-bottom: 1.5rem;
}
.layer__list {
  display: flex;
  flex-direction: column;
  gap: 0.55rem;
}
.layer__list li {
  font-size: clamp(1.0625rem, 1.35vw, 1.375rem);
  letter-spacing: -0.015em;
  color: var(--fg);
  line-height: 1.35;
}
.thesis__converge-wrap {
  margin-top: clamp(1.5rem, 3vh, 2.5rem);
}
.thesis__converge {
  width: 100%;
  height: clamp(90px, 12vh, 150px);
  overflow: visible;
}
.thesis__converge path {
  fill: none;
  stroke: url(#converge-grad);
  stroke-width: 1;
  stroke-dasharray: 1;
  stroke-dashoffset: 1;
  transition: stroke-dashoffset 1400ms var(--ease-out);
  transition-delay: var(--reveal-delay, 0ms);
  vector-effect: non-scaling-stroke;
}
.reveal.is-in .thesis__converge path {
  stroke-dashoffset: 0;
}
/* The three lines draw in sequence rather than at once, so the diagram reads
   as three layers arriving at one point instead of a shape switching on. */
.thesis__converge path:nth-of-type(2) {
  transition-delay: calc(var(--reveal-delay, 0ms) + 130ms);
}
.thesis__converge path:nth-of-type(3) {
  transition-delay: calc(var(--reveal-delay, 0ms) + 260ms);
}
.thesis__center {
  text-align: center;
  margin-top: 0.5rem;
}
.thesis__center .display {
  text-align: center;
}
.thesis__note {
  margin: clamp(2.5rem, 6vh, 4.5rem) auto 0;
  text-align: center;
  max-width: 60ch;
  color: var(--fg-2);
}
@media (max-width: 820px) {
  .layers {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }
  .thesis__converge-wrap {
    display: none;
  }
  .thesis__center,
  .thesis__note {
    text-align: left;
  }
  .thesis__center .display {
    text-align: left;
  }
  .thesis__center {
    margin-top: 3rem;
  }
}

/* ============================================================
   Selected transformations (cases)
   ============================================================ */
.case {
  padding-block: var(--section-y);
}
/* Separator between cases only — the first one sits right under the section
   header, where the rule just doubles up on it. */
.case + .case {
  border-top: 1px solid var(--rule-soft);
}
.case__grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
}
.case__aside {
  grid-column: 1 / 4;
}
.case__aside-inner {
  position: sticky;
  top: calc(var(--nav-h) + 3rem);
}
.case__chapter {
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.22em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--fg);
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--blue);
  display: inline-block;
}
.case__client {
  margin-top: 1.5rem;
  color: var(--fg-3);
  font-size: var(--fs-small);
  line-height: 1.5;
}
.case__main {
  grid-column: 4 / 13;
  min-width: 0;
}
.case__title {
  max-width: 17ch;
}
.case__sub {
  margin-top: 1.5rem;
  font-size: var(--fs-lead);
  color: var(--fg);
  font-weight: 500;
  max-width: 40ch;
  letter-spacing: -0.013em;
}
.case__body {
  margin-top: clamp(2rem, 4vh, 3rem);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--col-gap);
}
.case__body p + p {
  margin-top: 1rem;
}
.case__body .body {
  max-width: 46ch;
}

.case__figure {
  margin-top: clamp(3rem, 7vh, 5rem);
}
.figure__frame {
  border: 1px solid var(--rule);
  background: linear-gradient(
    180deg,
    rgba(255, 255, 255, 0.035),
    rgba(255, 255, 255, 0)
  );
  padding: clamp(1.25rem, 3vw, 2.5rem);
}
.section--light .figure__frame {
  background: linear-gradient(
    180deg,
    rgba(5, 7, 10, 0.025),
    rgba(5, 7, 10, 0)
  );
}
.figure__frame svg {
  width: 100%;
  height: auto;
  display: block;
}
.figure__caption {
  margin-top: 1rem;
  font-size: 0.8125rem;
  color: var(--fg-3);
  letter-spacing: 0.01em;
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 1.25rem;
  justify-content: space-between;
}

.case__panels {
  margin-top: clamp(3rem, 7vh, 5rem);
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
}
.panel {
  grid-column: span 4;
  border-top: 1px solid var(--rule);
  padding-top: 1.5rem;
}
.panel--wide {
  grid-column: span 6;
}
.panel__label {
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--fg-3);
  font-weight: 500;
  margin-bottom: 1.25rem;
}
.panel__list {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  color: var(--fg-2);
  font-size: 1rem;
}
.panel__list li::before {
  content: "";
  display: inline-block;
  width: 14px;
  height: 1px;
  background: var(--rule);
  vertical-align: middle;
  margin-right: 0.75rem;
}
.data-list {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
}
.data-list li {
  display: flex;
  align-items: baseline;
  gap: 0.9rem;
  font-size: 1rem;
  color: var(--fg-2);
  line-height: 1.35;
}
.data-list b {
  font-size: clamp(1.375rem, 1.9vw, 1.75rem);
  font-weight: 500;
  color: var(--fg);
  letter-spacing: -0.03em;
  font-variant-numeric: tabular-nums;
  min-width: 4.5ch;
  flex: none;
}
.case__close {
  margin-top: clamp(3rem, 7vh, 5rem);
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
  align-items: end;
}
.case__close blockquote {
  grid-column: span 7;
}
.case__close .btn-row {
  grid-column: span 5;
  justify-content: flex-end;
}

@media (max-width: 980px) {
  .case__aside {
    grid-column: 1 / 13;
  }
  .case__aside-inner {
    position: static;
    display: flex;
    align-items: baseline;
    gap: 1.5rem;
    flex-wrap: wrap;
    margin-bottom: 2rem;
  }
  .case__client {
    margin-top: 0;
  }
  .case__main {
    grid-column: 1 / 13;
  }
  .case__body {
    grid-template-columns: 1fr;
  }
  .panel,
  .panel--wide {
    grid-column: span 12;
  }
  .case__close blockquote,
  .case__close .btn-row {
    grid-column: span 12;
    justify-content: flex-start;
  }
  .case__close .btn-row {
    margin-top: 2rem;
  }
}

/* ============================================================
   Innovation reel (case 03)
   ============================================================ */
.reel {
  margin-top: clamp(3rem, 7vh, 5rem);
}
.reel__item {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
  padding-block: clamp(2.5rem, 5vh, 3.75rem);
  border-top: 1px solid var(--rule);
  position: relative;
}

/* The row answers the pointer as one object, even though only the CTA is a
   link: the rule above it lights up left-to-right, the client name takes the
   accent, and the tags lift out of the background. Nothing moves — a list of
   projects that shifts under the cursor reads as unstable. */
.reel__item::before {
  content: "";
  position: absolute;
  inset-inline: 0;
  top: -1px;
  height: 1px;
  background: var(--blue);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform var(--dur-slow) var(--ease-out);
}
@media (hover: hover) {
  .reel__item:hover::before {
    transform: scaleX(1);
  }
}
.reel__item:focus-within::before {
  transform: scaleX(1);
}
.reel__client {
  transition: color var(--dur) var(--ease);
}
.reel__item:hover .reel__client,
.reel__item:focus-within .reel__client {
  color: var(--blue-soft);
}
.section--light .reel__item:hover .reel__client,
.section--light .reel__item:focus-within .reel__client {
  color: var(--blue-deep);
}
.reel__focus li {
  transition: border-color var(--dur) var(--ease), color var(--dur) var(--ease);
}
/* Left to right, so the tag row wakes up as a sweep rather than a block. */
.reel__focus li:nth-child(2) { transition-delay: 40ms; }
.reel__focus li:nth-child(3) { transition-delay: 80ms; }
.reel__focus li:nth-child(4) { transition-delay: 120ms; }
.reel__focus li:nth-child(5) { transition-delay: 160ms; }
.reel__focus li:nth-child(n + 6) { transition-delay: 200ms; }
.reel__item:hover .reel__focus li,
.reel__item:focus-within .reel__focus li {
  border-color: var(--rule);
  color: var(--fg-2);
}
.reel__item:hover .reel__more .btn__arrow,
.reel__item:focus-within .reel__more .btn__arrow {
  transform: translateX(4px);
}
.reel__meta {
  grid-column: span 4;
}
.reel__client {
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--fg);
}
.reel__focus {
  margin-top: 1.5rem;
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.reel__focus li {
  font-size: 0.8125rem;
  color: var(--fg-3);
  border: 1px solid var(--rule-soft);
  border-radius: 999px;
  padding: 0.3rem 0.75rem;
  line-height: 1.3;
}
.reel__content {
  grid-column: span 8;
}
.reel__from-to {
  font-size: clamp(1.5rem, 2.6vw, 2.5rem);
  line-height: 1.12;
  letter-spacing: -0.03em;
  font-weight: 500;
  max-width: 22ch;
  text-wrap: balance;
}
.reel__from-to .arrow {
  color: var(--blue);
  font-weight: 400;
}
.reel__desc {
  margin-top: 1.25rem;
  color: var(--fg-2);
  max-width: 52ch;
}
@media (max-width: 900px) {
  .reel__meta,
  .reel__content {
    grid-column: span 12;
  }
  .reel__content {
    margin-top: 1.5rem;
  }
  .reel__focus {
    margin-top: 1rem;
  }
}

/* ============================================================
   Tools / IP
   ============================================================ */
.indent-copy {
  grid-column: 4 / 10;
}
@media (max-width: 900px) {
  .indent-copy {
    grid-column: 1 / -1;
  }
}
.tools__title .display {
  max-width: 16ch;
}
.tool {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
  padding-block: clamp(2.5rem, 5vh, 3.75rem);
  border-top: 1px solid var(--rule);
  align-items: start;
}
.tool__index {
  grid-column: span 1;
  font-size: var(--fs-small);
  color: var(--fg-3);
  font-variant-numeric: tabular-nums;
  padding-top: 0.4rem;
}
.tool__head {
  grid-column: span 5;
}
.tool__name {
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--fg-3);
  margin-bottom: 1rem;
}
.tool__body {
  grid-column: span 6;
}
.tool__list {
  margin-top: 1.25rem;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  color: var(--fg-2);
}
.tool__list li::before {
  content: "";
  display: inline-block;
  width: 14px;
  height: 1px;
  background: var(--rule);
  vertical-align: middle;
  margin-right: 0.75rem;
}
.tool .btn-row {
  margin-top: 1.75rem;
}
@media (max-width: 900px) {
  .tool__index {
    grid-column: span 12;
    padding-top: 0;
  }
  .tool__head,
  .tool__body {
    grid-column: span 12;
  }
  .tool__body {
    margin-top: 1.25rem;
  }
}

/* ============================================================
   Altitude model
   ============================================================ */
.altitude__grid {
  margin-top: clamp(3rem, 8vh, 6rem);
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
}
.scale {
  grid-column: 1 / 5;
}
.scale__inner {
  position: sticky;
  top: calc(var(--nav-h) + 12vh);
  padding-left: 1.5rem;
  border-left: 1px solid var(--rule);
}
.scale__inner::before {
  content: "";
  position: absolute;
  left: -1px;
  top: 0;
  width: 1px;
  height: calc(var(--altitude-p, 0) * 100%);
  background: var(--blue);
  /* Long enough to read as a trail behind the scroll, short enough that it
     never feels like it is catching up. */
  transition: height 320ms var(--ease-out);
}
.scale__step {
  padding-block: 0.85rem;
  display: flex;
  align-items: baseline;
  gap: 1rem;
  color: var(--fg-3);
  transition: color var(--dur-fast) var(--ease);
  position: relative;
}
.scale__step::before {
  content: "";
  position: absolute;
  left: calc(-1.5rem - 1px);
  top: 50%;
  width: 10px;
  height: 1px;
  background: var(--rule);
  transform-origin: left;
  transition: background-color var(--dur-fast) var(--ease),
    transform var(--dur-fast) var(--ease);
}
.scale__step.is-active {
  color: var(--fg);
}
.scale__step.is-active::before {
  background: var(--blue);
  transform: scaleX(2.4);
}
.scale__step::before {
  transition: background-color var(--dur-fast) var(--ease),
    transform var(--dur) var(--ease-spring);
}
.scale__ft {
  font-size: 0.8125rem;
  font-variant-numeric: tabular-nums;
  letter-spacing: 0.02em;
  min-width: 8ch;
}
.scale__name {
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  font-weight: 500;
}

.altitudes {
  grid-column: 6 / 13;
}
.alt {
  padding-block: clamp(3rem, 9vh, 6rem);
  border-top: 1px solid var(--rule-soft);
  opacity: 0.42;
  /* A small step forward as well as a brightening: at a glance the column
     reads as one altitude being held while the others wait. */
  transform: translate3d(0, 0, 0) scale(0.992);
  transform-origin: left center;
  transition: opacity 600ms var(--ease), transform 700ms var(--ease-out);
}
.alt.is-active {
  opacity: 1;
  transform: none;
}
.alt:first-child {
  border-top: 0;
  padding-top: 0;
}
.alt__ft {
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--blue-soft);
  font-weight: 500;
}
.alt__q {
  margin-top: 1.25rem;
  font-size: clamp(1.75rem, 3.2vw, 3.25rem);
  line-height: 1.08;
  letter-spacing: -0.032em;
  font-weight: 500;
  max-width: 16ch;
}
.alt__caps {
  margin-top: 1.75rem;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.5rem clamp(1.5rem, 3vw, 3rem);
  color: var(--fg-2);
  font-size: 1rem;
  max-width: 34rem;
}
.alt__caps li {
  padding-bottom: 0.5rem;
  border-bottom: 1px solid var(--rule-soft);
}
.altitude__close {
  margin-top: clamp(4rem, 10vh, 7rem);
  padding-top: clamp(2.5rem, 5vh, 4rem);
  border-top: 1px solid var(--rule);
}
.altitude__close .display {
  max-width: 20ch;
}
@media (max-width: 980px) {
  .scale {
    grid-column: 1 / 13;
    margin-bottom: 2.5rem;
  }
  .scale__inner {
    position: static;
    display: flex;
    flex-wrap: wrap;
    gap: 0 1.25rem;
    border-left: 0;
    border-top: 1px solid var(--rule);
    padding-left: 0;
    padding-top: 1rem;
  }
  .scale__inner::before {
    top: -1px;
    left: 0;
    width: calc(var(--altitude-p, 0) * 100%);
    height: 1px;
  }
  .scale__step::before {
    display: none;
  }
  .scale__ft {
    display: none;
  }
  .altitudes {
    grid-column: 1 / 13;
  }
  .alt {
    opacity: 1;
  }
}

/* ============================================================
   Leadership
   ============================================================ */
.lead-grid {
  margin-top: clamp(3rem, 7vh, 5rem);
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
  align-items: start;
}
.lead-grid__copy {
  grid-column: 1 / 7;
}
.lead-grid__media {
  grid-column: 8 / 13;
}
.lead-grid__media img {
  width: 100%;
  height: auto;
  filter: saturate(0.85) contrast(1.02);
}
.lead-grid__media figcaption {
  margin-top: 0.9rem;
  font-size: 0.8125rem;
  color: var(--fg-3);
}
.evidence {
  margin-top: clamp(3rem, 7vh, 5rem);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0 var(--col-gap);
  border-top: 1px solid var(--rule);
}
.evidence li {
  padding-block: 1.1rem;
  border-bottom: 1px solid var(--rule-soft);
  color: var(--fg);
  font-size: 1.0625rem;
  display: flex;
  gap: 1rem;
  align-items: baseline;
  letter-spacing: -0.008em;
}
.evidence li::before {
  content: "";
  width: 5px;
  height: 5px;
  background: var(--blue);
  flex: none;
  transform: translateY(-2px);
}
@media (max-width: 900px) {
  .lead-grid__copy,
  .lead-grid__media {
    grid-column: 1 / 13;
  }
  .lead-grid__media {
    margin-top: 2.5rem;
  }
  .evidence {
    grid-template-columns: 1fr;
  }
}

/* ============================================================
   Point of view
   ============================================================ */
.pov-pin {
  height: 230vh;
  position: relative;
}
.pov-pin__stage {
  position: sticky;
  top: 0;
  height: 100vh;
  height: 100svh;
  display: flex;
  align-items: center;
  overflow: hidden;
}
.pov-pin__inner {
  width: 100%;
  max-width: var(--maxw);
  margin-inline: auto;
  padding-inline: var(--gutter);
  position: relative;
}
.pov-statement {
  font-size: clamp(2.5rem, 6vw, 6.5rem);
  line-height: 1.02;
  letter-spacing: -0.04em;
  font-weight: 500;
  max-width: 16ch;
  text-wrap: balance;
}
.pov-statement--b {
  position: absolute;
  top: 0;
  left: var(--gutter);
  right: var(--gutter);
}
.pov-statement--b .accent {
  color: var(--blue-deep);
}
.questions {
  margin-top: clamp(3rem, 7vh, 5rem);
  border-top: 1px solid var(--rule);
}
.questions li {
  padding-block: clamp(1.1rem, 2.2vh, 1.6rem);
  border-bottom: 1px solid var(--rule-soft);
  font-size: clamp(1.25rem, 2.1vw, 2rem);
  line-height: 1.2;
  letter-spacing: -0.025em;
  font-weight: 500;
  display: flex;
  gap: 1.25rem;
  align-items: baseline;
}
.questions li span {
  font-size: 0.75rem;
  color: var(--fg-3);
  font-variant-numeric: tabular-nums;
  letter-spacing: 0.1em;
  flex: none;
  transform: translateY(-0.35em);
}
.pov__conclusion {
  margin-top: clamp(3rem, 7vh, 5rem);
  max-width: 24ch;
}

.article {
  margin-top: clamp(4rem, 9vh, 7rem);
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
  border-top: 1px solid var(--rule);
  padding-top: clamp(2rem, 4vh, 3rem);
  align-items: start;
}
.article__label {
  grid-column: span 3;
}
.article__body {
  grid-column: span 6;
}
.article__cta {
  grid-column: span 3;
  display: flex;
  justify-content: flex-end;
}
@media (max-width: 900px) {
  .article__label,
  .article__body,
  .article__cta {
    grid-column: span 12;
  }
  .article__body {
    margin-top: 1.25rem;
  }
  .article__cta {
    justify-content: flex-start;
    margin-top: 1.75rem;
  }
}

/* ============================================================
   Recognition
   ============================================================ */
.recognition__list {
  margin-top: clamp(2.5rem, 6vh, 4rem);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0 var(--col-gap);
  border-top: 1px solid var(--rule);
}
.recognition__list li {
  padding-block: 1.1rem;
  border-bottom: 1px solid var(--rule-soft);
  font-size: 1.0625rem;
  letter-spacing: -0.008em;
  color: var(--fg);
}
.wordmarks {
  margin-top: clamp(3rem, 6vh, 4.5rem);
  display: flex;
  flex-wrap: wrap;
  gap: 1rem clamp(2rem, 5vw, 4rem);
  align-items: baseline;
}
.wordmarks li {
  font-size: clamp(1rem, 1.6vw, 1.375rem);
  letter-spacing: 0.02em;
  font-weight: 500;
  color: var(--fg-3);
  transition: color var(--dur-fast) var(--ease);
}
.wordmarks li:hover {
  color: var(--fg);
}
@media (max-width: 700px) {
  .recognition__list {
    grid-template-columns: 1fr;
  }
}

/* ============================================================
   About
   ============================================================ */
.about__grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
}
.about__title {
  grid-column: 1 / 6;
}
.about__body {
  grid-column: 7 / 13;
}
.about__body p + p {
  margin-top: 1.1rem;
}
.about__pull {
  margin-top: 2rem;
}
@media (max-width: 900px) {
  .about__title,
  .about__body {
    grid-column: 1 / 13;
  }
  .about__body {
    margin-top: 2.5rem;
  }
}

/* ============================================================
   Closing — echo of the final frame
   ============================================================ */
.closing {
  position: relative;
  overflow: hidden;
  isolation: isolate;
}
.closing__bg {
  position: absolute;
  inset: 0;
  z-index: -2;
}
.closing__bg img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 62% 50%;
  opacity: 0.5;
}
.closing::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background: linear-gradient(
      to right,
      rgba(5, 7, 10, 0.94) 0%,
      rgba(5, 7, 10, 0.72) 46%,
      rgba(5, 7, 10, 0.3) 100%
    ),
    linear-gradient(
      to bottom,
      var(--ink-900) 0%,
      rgba(5, 7, 10, 0.4) 22%,
      rgba(5, 7, 10, 0.4) 78%,
      var(--ink-900) 100%
    );
}
.closing__steps {
  margin-top: clamp(2.5rem, 5vh, 3.5rem);
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
  color: var(--on-dark-2);
  font-size: var(--fs-lead);
  max-width: 40ch;
}
.closing__final {
  margin-top: clamp(2.5rem, 5vh, 3.5rem);
  max-width: 22ch;
}

/* ============================================================
   Final CTA + contact
   ============================================================ */
.cta__title {
  max-width: 14ch;
}
.cta__grid {
  margin-top: clamp(3rem, 7vh, 5rem);
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: var(--col-gap);
  align-items: start;
  border-top: 1px solid var(--rule);
  padding-top: clamp(2rem, 4vh, 3rem);
}
.cta__copy {
  grid-column: 1 / 7;
}
.cta__contact {
  grid-column: 8 / 13;
}
.contact-list {
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
}
.contact-list dt {
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--fg-3);
  font-weight: 500;
}
.contact-list dd {
  font-size: 1.0625rem;
  margin: 0.35rem 0 0;
}
.cta__roles {
  margin-top: clamp(3rem, 6vh, 4.5rem);
  padding-top: 1.5rem;
  border-top: 1px solid var(--rule-soft);
  font-size: var(--fs-small);
  color: var(--fg-2);
  letter-spacing: 0.04em;
}
.cta__availability {
  margin-top: 1.5rem;
  font-size: var(--fs-small);
  color: var(--blue-soft);
  letter-spacing: 0.02em;
}
@media (max-width: 900px) {
  .cta__copy,
  .cta__contact {
    grid-column: 1 / 13;
  }
  .cta__contact {
    margin-top: 2.5rem;
  }
}

/* Reel — link through to the portfolio page */
.reel__more {
  margin-top: 1.5rem;
  font-size: 0.9375rem;
  align-items: center;
}

/* Product render used directly as a case figure */
.case__figure > img {
  width: 100%;
  height: auto;
  border: 1px solid var(--rule-soft);
  border-radius: 3px;
}

/* ============================================================
   Collapsible chapter bands

   Four doors between the opening film and the footer. Built on
   <details>/<summary> so the page still opens and closes with
   JavaScript off, and so the browser owns the semantics.

   The open panel deliberately has no overflow, transform or
   filter of its own: several sections inside rely on
   `position: sticky` (the altitude tracker, the point-of-view
   pin), and any of those properties would turn the panel into a
   containing block and break them.
   ============================================================ */
.bands {
  background: var(--ink-900);
  border-top: 1px solid var(--rule-dark-soft);
}

.bands .band {
  position: relative;
  border-bottom: 1px solid var(--rule-dark-soft);
}

/* ---------- the bar ---------- */
.bands .band__bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  height: 102px;
  width: 100%;
  max-width: var(--maxw);
  margin-inline: auto;
  padding-inline: var(--gutter);
  cursor: pointer;
  list-style: none;
  user-select: none;
  color: var(--on-dark);
  /* Its own stacking context: the wash below sits at z-index -1 and must be
     clipped to the bar rather than to the whole band, panel included. */
  position: relative;
  z-index: 0;
  transition: color var(--dur-fast) var(--ease);
}
.bands .band__bar::-webkit-details-marker {
  display: none;
}
.bands .band__bar:focus-visible {
  outline: 2px solid var(--blue);
  outline-offset: -4px;
}

/* A hairline that grows from the left — the same gesture the eyebrow rules
   use elsewhere, so the bands read as part of the system. It hangs off
   `.band` rather than the bar because the bar is capped at --maxw and this
   line has to reach both edges of the viewport. */
.bands .band::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: 101px;
  height: 1px;
  background: var(--blue);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform var(--dur-slow) var(--ease-out);
}
.bands .band[open]:not(.is-closing)::after {
  transform: scaleX(1);
}
/* Split from the rule above on purpose: a browser without :has() must still
   get the open state, and one unknown selector would drop the whole list. */
@media (hover: hover) {
  .bands .band:has(> .band__bar:hover)::after {
    transform: scaleX(1);
  }
}
.bands .band:has(> .band__bar:focus-visible)::after {
  transform: scaleX(1);
}

/* A very low wash that rises out of the rule on hover. It is the only thing
   filling the empty middle of a 102px bar, so it does the work of telling
   you the whole strip is one target. */
.bands .band__bar::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background: linear-gradient(
    to top,
    rgba(60, 130, 255, 0.13),
    rgba(60, 130, 255, 0) 72%
  );
  opacity: 0;
  transform: translate3d(0, 40%, 0);
  transition: opacity var(--dur) var(--ease-out), transform var(--dur) var(--ease-out);
}
@media (hover: hover) {
  .bands .band__bar:hover::before {
    opacity: 1;
    transform: none;
  }
}
.bands .band__bar:focus-visible::before {
  opacity: 1;
  transform: none;
}

.bands .band__title {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: clamp(1.5rem, 5vw, 3.75rem);
  line-height: 1;
  letter-spacing: -0.03em;
  margin: 0;
  /* A title must never reach the chevron: nowrap keeps every band exactly
     102px tall, and the ellipsis is the safety net for a long translation
     or an unusually wide fallback face. */
  min-width: 0;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
  transition: transform var(--dur) var(--ease-out), color var(--dur-fast) var(--ease);
}
@media (hover: hover) {
  .bands .band__bar:hover .band__title {
    transform: translate3d(0.5rem, 0, 0);
  }
}
.bands .band__bar:focus-visible .band__title {
  transform: translate3d(0.5rem, 0, 0);
}


/* ---------- the chevron ---------- */
.bands .band__chev {
  flex: none;
  display: grid;
  place-items: center;
  width: 46px;
  height: 46px;
  border: 1px solid var(--rule-dark);
  border-radius: 50%;
  color: var(--on-dark-2);
  transition: transform var(--dur-slow) var(--ease-spring),
    border-color var(--dur-fast) var(--ease),
    color var(--dur-fast) var(--ease),
    background-color var(--dur-fast) var(--ease);
}
.bands .band__chev svg {
  width: 20px;
  height: 20px;
  display: block;
}
@media (hover: hover) {
  .bands .band__bar:hover .band__chev {
    border-color: var(--blue);
    color: var(--on-dark);
    transform: translate3d(0, 3px, 0);
  }
  .bands .band[open]:not(.is-closing) > .band__bar:hover .band__chev {
    transform: rotate(180deg) translate3d(0, 3px, 0);
  }
}
.bands .band__bar:focus-visible .band__chev {
  border-color: var(--blue);
  color: var(--on-dark);
}
.bands .band[open]:not(.is-closing) > .band__bar .band__chev {
  transform: rotate(180deg);
  border-color: var(--blue);
  color: var(--on-dark);
}

/* ---------- the panel ---------- */
.bands .band__panel {
  border-top: 1px solid var(--rule-dark-soft);
  /* Opacity only — see the note at the top of this block. A transform here
     would break every sticky element inside the panel. The height is
     animated by bands.js, which also owns `overflow` for the duration. */
  animation: band-in var(--dur) var(--ease) backwards;
}
@keyframes band-in {
  from {
    opacity: 0;
  }
  to {
    opacity: 1;
  }
}

/* The rise the panel itself cannot do. The first section is safe to move:
   nothing sticky is ever the opening block of a chapter, and the animation
   releases the containing block as soon as it ends. */
.bands .band[open] > .band__panel > :first-child {
  /* `backwards`, not `both`: a filled-forwards animation leaves an identity
     matrix behind, and any transform value other than `none` establishes a
     containing block for everything below it. */
  animation: band-rise 900ms var(--ease-out) backwards;
}
@keyframes band-rise {
  from {
    transform: translate3d(0, 28px, 0);
  }
  to {
    transform: none;
  }
}

/* Collapse control at the foot of a panel. A band can be several
   screens tall; scrolling back to the bar to close it is a chore. */
.bands .band__foot {
  background: var(--ink-900);
  border-top: 1px solid var(--rule-dark-soft);
  display: flex;
  justify-content: center;
  padding-block: 2.25rem;
}
.bands .band__close {
  display: inline-flex;
  align-items: center;
  gap: 0.625rem;
  background: none;
  border: 0;
  padding: 0.5rem 0.25rem;
  cursor: pointer;
  font: inherit;
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--on-dark-2);
  transition: color var(--dur-fast) var(--ease);
}
.bands .band__close:hover,
.bands .band__close:focus-visible {
  color: var(--on-dark);
}
.bands .band__close-chev {
  transition: transform var(--dur) var(--ease-out), border-color var(--dur-fast) var(--ease);
}
.bands .band__close:hover .band__close-chev {
  transform: rotate(180deg) translate3d(0, 3px, 0);
  border-color: var(--blue);
}
.bands .band__close-chev {
  display: grid;
  place-items: center;
  width: 26px;
  height: 26px;
  border: 1px solid var(--rule-dark);
  border-radius: 50%;
  transform: rotate(180deg);
}
.bands .band__close-chev svg {
  width: 14px;
  height: 14px;
  display: block;
}

@media (max-width: 900px) {
  .bands .band__chev {
    width: 40px;
    height: 40px;
  }
  .bands .band__chev svg {
    width: 17px;
    height: 17px;
  }
}
@media (max-width: 480px) {
  .bands .band__title {
    font-size: clamp(1.0625rem, 5.4vw, 1.5rem);
    letter-spacing: -0.02em;
  }
  .bands .band__bar {
    gap: 1rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  .bands .band__panel {
    animation: none;
  }
  .bands .band__chev,
  .bands .band__bar::after {
    transition: none;
  }
}


/* The Business Model Portfolio is two offset grids, so it needs the height a
   single chart does not. Let it breathe rather than shrinking its labels. */
.figure__frame--wide svg {
  min-height: clamp(300px, 46vw, 620px);
}